the greater is a strategy consulting firm and a social enterprise
we build great brands by helping them do good
to be an agency that provides agency, fighting for the greater good and building a model that does better for clients, employees, and society.
provide strategy consulting services to brands and marketers on a mission to be more purpose-driven
As a strategy consulting firm, we help brands and organizations be great and do good by developing winning business, brand and culture strategies rooted in purpose and social impact.
Because when brands and organizations lead with purpose, they outperform their competitors and support change that benefits everyone.
purpose discovery, communication & alignment
partnership strategy development
cause and social responsibility strategy development
portfolio planning, development & optimization
landscape & competitive analysis
goal setting & measurement planning
ideation and concept development
sprint-base problem solving
plan and host custom meetings to tackle a wide range of strategy needs (cross-functional alignment, decision-making, ideation, risk assessments, scenario planning, team-building)
experienced in design thinking techniques & relevant digital platforms
the never before:
just ask us!
As a social enterprise, we invest 50% of our net profit into our community
Helping address the most pressing social and environmental issues impacting people across Canada. Our goal is systems change that delivers better outcomes for equity-deserving groups.
We have been intentional about our language choices to describe our work. We are also aware that there are a multitude of terms, and arguments for and against their use, to describe efforts to advance equity and work towards social justice, as well as the folks these efforts must centre on.
In these choices, we recognize that as language evolves and we must evolve along with it. This means that the terms we use now will likely change over time. We also recognize that language is powerful and has the ability to be supportive and harmful, and that the same words / phrases can be experienced differently.
We are committed to being inclusive and avoiding harm in all aspects of our work, including our language. And while this commitment is important, we recognize we may make mistakes that we need to hold ourselves accountable to learning from.
We strive to avoid using harmful language and learn from instances where we have. We are always open to receiving and actioning feedback from our staff, clients, partners and the community (please contact us below!), because we are committed to doing different as an organization, including why we say something, what we say and how we say it.