Strategy that moves

sport and society forward.

the greater is a strategy consulting firm and a social enterprise, with a deep focus on sport.

We help organizations win the right way – finding clarity in complexity across business, brand, and partnership strategy.

Founded with a belief that business can be great and do good, we have an industry leading commitment to reinvest 50% of our net profit back into community organizations.

DISCOVER THE CHALLENGES WE SOLVE

Business.

Brand.

Partnerships.

Business. Brand. Partnerships.

We are trusted advisors to senior leaders across Canada’s sport system.

90%

of our clients are sport organizations

90%

of engagements involve executive teams or Boards

85%

of clients work with us again

Past and current clients.

Canadian Paralympic Committee
Canadian Olympic Committee

Not in sport but still looking to drive the impact of your organization?

the greater has a strong track record of helping leaders win across a wide range of sectors.

LET'S TALK ABOUT HOW WE CAN HELP

What’s it like to work with the greater?

  • “As an expansion team building from the ground up, having the greater alongside us has been invaluable. They operate as a true extension of our team — bringing thought leadership, big ideas, and steady guidance at a critical time. We’ve leaned on them not just for partnerships and community strategy, but for perspective and conviction as we shape the future of this franchise.”

    Lisa Ferkul, Chief Revenue Officer

    Toronto Tempo

  • “The greater is a valued and trusted partner to Tennis Canada, playing an important role in helping guide our strategic direction. They have supported us in moving forward with clarity and momentum across a broad range of priorities tied to our long-term plan. Their ability to bring structure to ambiguity, facilitate meaningful dialogue, and translate complex discussions into clear, actionable recommendations has been instrumental. We deeply appreciate the commitment and effort they have invested in helping us strengthen and advance our mission for tennis in Canada.”

    Gavin Ziv, Chief Executive Officer

    Tennis Canada

  • “the greater helped us sharpen our partnerships approach at a pivotal moment for the league. They work seamlessly with senior leaders and core team members alike, bringing structure to complex challenges. When the brief is tricky, messy, or hard to define, that’s when they do their best work.”

    Tyler Mazereeuw, President

    Canadian Elite Basketball League

  • "Working with the greater is a joy, not just because of the great work they do, but because of who they are as people. In every project they show up as both cheerleader and challenger, which is exactly what great strategic partners do. The team truly understands the CPC and the distinct role we play. Through close collaboration, they helped us refine our strategy with greater focus and alignment. Their insight has been fundamental and we will continue to find ways to work together."

    Rachael Pinnock, Director, Commercial Strategy & Impact

    Canadian Paralympic Committee

  • "the greater partnered with our senior team and Board to develop a clear, actionable strategic plan and Theory of Change that will guide our next chapter. They created space for meaningful dialogue, challenged our thinking, and helped us align around the outcomes that matter most. The result is a roadmap we believe in — and a shared clarity about how we’ll deliver impact."

    Allison Sandmeyer-Graves, Chief Executive Officer

    Canadian Women & Sport

  • “the greater has been a trusted partner as we’ve evolved our enterprise-wide strategy for how MLSE shows up in the community. From structuring our impact approach across teams and Foundation to helping us think through how that work connects to partners and fans, they bring both rigour and creativity. They understand how to build strategies that are authentic, commercial, and built to scale.”

    Shannon Hosford, Chief Marketing Officer

    MLSE

the greater is a social enterprise with a commitment to invest 50% of annual net profit back into the community.

$400K donated

since launch to

20+ organizations

Learn more about our impact