team
Matthew Logue-Lee
co-founder (he/him)
Matthew has 15+ years of consulting experience in sport, sponsorship, and social impact.
A generalist by trade, he thrives when facilitating cross-functional teams to help them make big bold decisions and when acting as a strategic muse for business leaders to help them clarify their vision and set long-term strategic directions.
Prior to the greater, Matthew was President of MKTG Canada, a sponsorship agency where he helped the firm earn recognition twice as Agency of the Year by the Sponsorship Marketing Council. When he’s not by his laptop, he’s either on a food adventure with his husband Jensen, playing in the backyard with Charlie the chihuahua/iggy, or cheering on his beloved Detroit Lions.
Matt Klar
co-founder, MBA (he/him)
Matt brings 10+ years experience leading strategy & planning teams, working with Boards, Management Teams and Marketing Leaders across corporate, brand and social impact engagements.
Prior to the greater, Matt was VP, Strategy at MKTG Canada (Dentsu) where he oversaw the delivery of strategic planning services to brands across Canada investing in partnerships across sport, entertainment, art, and social impact.
Matt has been recognized by the 5 to Watch Awards which honours leaders under 40 years old and has taught part-time at George Brown. Away from work, Matt loves: a great meal with friends and family, planning the next travel destination, and honing his craft as an average pickup basketball player.
Neal Pedersen
Strategy Director (he/him)
Neal is a hybrid strategic planner with a diverse skill set drawing from a multidisciplinary background in marketing and planning.
Through previous roles with Bleublancrouge and Zync developing brand strategy and creative campaigns, or MKTG Canada (Dentsu) leading partnerships, sponsorships, and CSR strategy, Neal has helped draw clarity from complexity for leaders of some of Canada’s largest businesses (Scotiabank, TELUS, BRP) and most impactful organizations (Canadian Cancer Society, St. Michael’s Hospital, Canadian Red Cross, Canadian Olympic Committee).
Away from the desk, Neal is a father of two, loves to travel, and tries to get out into nature as much as possible—camping, hiking, and gardening.
Andrea Spender
Strategy Director, MPA, Prosci®, (she/her)
Andrea is a collaborative and innovative leader with 20+ years of experience in non-profit, public sector, post-secondary education, and consulting across three countries.
Andrea has been involved in social impact work throughout her career, including most recently as CEO of the Prosperity Project, a national gender equity non-profit. She has also held leadership roles at City of Toronto – TPL, Bard College, New Jersey Institute of Technology, and the National Council for Research on Women, and began her career at McKinsey & Company and BMO Nesbitt Burns (now BMO Capital Markets).
Andrea is a proud parent council member and school volunteer and participates in a therapy dog program. Andrea lives in Toronto with her son and mini labradoodle.
Tippy Kintanar
Strategist, MA (she/her)
Tippy Kintanar is a storyteller with 10+ years of experience in strategic communications in the non-profit and international development field.
She has worked on fundraising and advocacy campaigns for projects in children’s welfare, gender equity, disaster relief, arts and culture, and most recently, community-led HIV and AIDS response in sub-Saharan Africa. Tippy holds an MA in Media Practice for Development and Social Change from the University of Sussex.
In her spare time, she enjoys writing - her children’s book “Mang Adong’s Jeepney,” was published in the Philippines, where she was born and raised.
Calum Smith
Strategist, MSc. (he/him)
Calum is a multi-faceted Strategist with a background in creative strategy and digital.
Driven by an insatiable curiosity to understand people's motivations and decisions, Calum has worked with many national and multinational brands in the U.K. and E.U. (Weightmans, University of Liverpool, LEGO Ventures, Kinguin) to uncover new and exciting ways to reach and impact their customers. He holds an MSc in Entrepreneurship and Innovation Management from the University of Liverpool Management School.
In his spare time, Calum loves to work on his embroidery projects and research new red wine vintages to add to his collection.
Michael Downey
Chair, Advisory Board
Michael Downey is a seasoned executive with a distinguished career as a leader in sports and business. As CEO of Tennis Canada, he spearheaded initiatives like a National Training Centre in Montreal which contributed to Canada's historic Davis Cup and Billie Jean King Cup victories and helped many Canadians reach the top 10 in the world. His international experience includes leading the GB’s Lawn Tennis Association, where he revitalized grassroots participation and modernized professional tournaments. Earlier roles at Molson Breweries and Maple Leaf Sports & Entertainment showcased his strategic planning, marketing and sales expertise. In 2023, Michael was honoured with the ACA Gold Medal for his lifetime contributions to marketing and sports. Now retired, he resides in Delta, BC, with his wife, Jinder, and enjoys time with their three adult children while contributing actively on multiple boards.